Dominate The Search Engines
So how do you dominate the search engines through effective search engine optimization? I get asked this all the time and I also see a lot of bad advice from so called Search Engine Experts who talk absolute … really nothing. . I also see all the, “It’s impossible to get top rankings in Google now” and “It’s too late. You had to be online in 2004″. To say the least it is not true.
Dominate The Search Engines
Here’s the down and dirty truth. Effective Search Engine Optimization is EASY. There are just few things it takes to dominate the search engines:
1) Hard Work
2) Patience
3) To dominate the search engines you have to provide your reader with a well-written article on a targeted topic, choose a keyword that targets the topic and write your article to be between 450 and 800 words on average. Make certain that your article is original and a copy of another article that appears on the internet. A good way to check if you are providing original content is to check your articles on Copyscape for duplicate content. You have to think about the following. It is simpel math really. Your site has 1 000 000 pages. You have one visitor a day per page. How many visitors your website has per month?
4) To dominate the search engines you have to provide high quality content. Google tells us that their goal in determining quality is to answer the question, “If you were searching for a topic, would you visit this site?” If you can answer the question with a solid yes then you are providing the kind of content that Google seems to like. If not, then revise your article to allow you to respond positively. Of course one way to provide quality content is to focus on a single topic, provide guidelines, suggestions, tips or variations for, say, selling widgets; it is this specificity that leads to quality content.
5) To dominate the search engines you have to build backlinks to your content. A backlink is a link back to one of your pages from an independent site. If the backlink comes from a site related to yours so much the better. If the backlink comes from a site that has a Google page rank greater than 4, that’s good too. If the backlink comes from a site with a.edu or.gov that’s great. It is also valuable to have backlinks from domestic and foreign sites as well.
Most of the people that whine about the search engines are complete wannabes who haven’t got what it takes to make it online. All you need to do is treat this like a business… it’s all about steady growth and the long term goal. Now I don’t claim to be a big SEO expert or have the ability to predict what Google, Yahoo and MSN will do next. No one can do this. But what I have done is spent the last two years working on getting good search engine positions.
