Internet Marketing Tools : Online Marketing Resources
Marketing Tools For Article Marketing
Under article marketing means the distribution network of articles with links to your site. The action is promotional in nature and is designed to increase the flow of visitors to the specified resource in the article. And also get back links to the promoted resource.
Article marketing – is a powerful tool that many intelligent people are using it to promote their products and services on the Internet. Almost all purchases by means of electronic money are due Marketing articles, placed either on paid sites or in their own blogs and article directories, all of them, anyway, contribute to increased sales through article marketing.
Article marketing can help you get quality direct links advertise products and services, as a hidden marketing, to establish yourself as an expert in a particular niche, and, of course, attract quality traffic to your site.
But in order to maximize opportunities to use article marketing, you need to know how to write interesting, and most importantly an effective article. Obviously, the more interesting your article you write, the more success you have in your article marketing campaign.
There are a few common traits that are characteristic of most successful articles. Knowing and applying these properties, they can help you write articles that directly influence the course of sales, the better.
Your real goal is NOT to give your readers all the answers to their questions / concerns. If you give all the answers in his article, readers will not feel the need to link and visit your site. Thus, your goal is to strengthen their requirements to get answers / solutions. Sure, if you are required to include general answers, especially if it is promised in the title. Just do not give it all at once.
Marketing Tools For Video Marketing
To date, one of the most effective ways of doing business is video marketing, especially today, to our high-tech “digital age”. Constantly developing video and Internet technologies offer plenty of opportunities, trading companies, direct selling companies, commercial organizations and experts in online sales to take advantage of advantages of video marketing and expand the base of potential customers to infinity.
There are several ways to use video marketing to increase business profitability and successful promotion of products or services. Here is a few of them:
Advertising mail is one of the oldest forms of Internet marketing. Adding video to the letter may help increase the productivity of the travel and advertising revenues of the company. Accession to emails was the development of such new technologies as video email.
Adding video to your own website
High-quality, informative and ‘catchy’ attention to the video will help you stand out from competitors and increase the number of visits to the site. Videos on this site may vary from the guidelines, or characteristics of the product information video manual for the product – up to commercials with reviews that boost consumer confidence and allow us to consider your company as a reliable partner.
Including your videos in your articles
Articles – is another popular version of video marketing. Adding various video-related content of articles, can not only make your article more interesting, but will also maximize site traffic and as a consequence, the maximum profit.
Marketing Tools For Social Media Marketing
Popular brand on Facebook
The social profiles on Facebook tend to attract more attention than their own websites brands. comScore gives the example of Skittles, whose page was visited social network in March by 320k users, and corporate web site – a total of 32k. Therefore, the social network are saying : Pay attention to how you are on Facebook.
Like – is a tool, not an end goal
Too many companies treat like, as the main purpose of its presence in social networks. After all, it – rather a tool that helps to offer something new customer or existing customer inspired to buy more. Many brands do not consider the intermediate stages of with fans of your page.
Once the user liked your page, you need to keep it interesting: the post related to your topic, interesting posts that will appear in the news fans of the brand (which will increase the coverage), written in such a way as to provoke comment and reaction (that will increase the involvement of .) This, in turn, motivates subscribers to put the brand pages “Like” by messages, and share them with friends, which eventually will expand the audience of the brand.
Low involvement – a matter of perception
Even if only 1% of subscribers interact with the brand page message on Facebook, it’s still ten times better than scrolling advertising on the Internet, according to the comScrore. The researchers cited by DoubleClick, which the average share of hits on the banner is now about 0.1%.
Well-designed communications brand in social networks can grow sales by 38%
comScrore describes an experiment in which clients are involved Starbucks, which was divided into two groups: those who read the brand page on Facebook and those who did not. The first group, the researchers said, during a visit to Starbucks bought 38% more than the second. In other words, if a brand appears regularly in the news of their customers, it motivates them to buy more.
Advertising on the network can increase sales by 16-56%
The researchers cite the example case unnamed U.S. retailer, who used the premium advertising on Facebook, to increase online and offline sales. After four weeks of online grew by 15%, is online – 56%. However, it is not clear from the research whether customers shop customers, or just ordinary Facebook users. But the researchers stress, to measure the effectiveness of marketing campaigns for some transitions can not banners.
Marketing Tools For RSS Feeds
RSS stands for ‘real simple syndication’ and is a means of telling many other websites and subscribers that you have just made a new post in your blog. This is quite easy to do if your website is a blog platform. There are plugins that will take your post and send it to different RSS submission services. They in return will get your posts indexed it and feed them to other sites and subscribers.
It is like ringing a bell and announcing to the web that you have written new great content. The feed contains a few lines from the post that hopefully can act as incentive to go to your blog and read full article.
That was a brief review of major Internet marketing branches that are your marketing tools to get the word out about your business.